{"id":21,"date":"2006-06-29T18:43:04","date_gmt":"2006-06-29T16:43:04","guid":{"rendered":"http:\/\/conquerirlemonde.com\/blog\/2006\/06\/29\/transformer-une-idee-en-entreprise-exemple-avec-brosse-a-domicile\/"},"modified":"2006-06-29T18:44:54","modified_gmt":"2006-06-29T16:44:54","slug":"transformer-une-idee-en-entreprise-exemple-avec-brosse-a-domicile","status":"publish","type":"post","link":"https:\/\/conquerirlemonde.com\/blog\/2006\/06\/29\/transformer-une-idee-en-entreprise-exemple-avec-brosse-a-domicile\/","title":{"rendered":"Transformer une id\u00c3\u00a9e en entreprise: exemple avec \u00ab\u00a0Brosse \u00c3\u00a0 domicile\u00a0\u00bb"},"content":{"rendered":"<p>Vu via <a href=\"http:\/\/fr.techcrunch.com\/2006\/06\/28\/ces-idees-qui-font-buzzzzzz\/\">Techcrunch<\/a>.<\/p>\n<p>Voici un exemple de projet simple et original qui commence \u00c3\u00a0 avoir du succ\u00c3\u00a8s.<\/p>\n<p>Le site <a href=\"http:\/\/brosseadomicile.com\/\">Brosse \u00c3\u00a0 domicile<\/a> propose de vous envoyer des brosses \u00c3\u00a0 dents r\u00c3\u00a9guli\u00c3\u00a8rement par la poste pour ne plus \u00c3\u00a0 avoir \u00c3\u00a0 y penser, et \u00c3\u00a9viter de garder la m\u00c3\u00aame pendant un an (alors qu&rsquo;il est recommand\u00c3\u00a9 de les changer tous les 3 mois).<br \/>\nCa peut sembler idiot comme principe au premier abord, mais cela fonctionne plut\u00c3\u00b4t bien au point que le site a g\u00c3\u00a9n\u00c3\u00a9r\u00c3\u00a9 10 000 euros de commandes en 2 mois (ce n&rsquo;est pas encore la fortune, mais c&rsquo;est plut\u00c3\u00b4t pas mal pour un projet r\u00c3\u00a9alis\u00c3\u00a9 par une personne seule).<\/p>\n<p>La cl\u00c3\u00a9 de ce succ\u00c3\u00a8s ?<\/p>\n<ul>\n<li>un concept amusant au premier abord<\/li>\n<li>un service pratique et utile<\/li>\n<li>une originalit\u00c3\u00a9 facilitant la communication au pr\u00c3\u00a8s du grand public<\/li>\n<li>une campagne m\u00c3\u00a9diatique bien men\u00c3\u00a9e avec des articles dans la presse et <a href=\"http:\/\/brosseadomicile.typepad.com\/blogadents\/2006\/06\/le_podcast_du_p.html\">de nombreuses interviews<br \/>\n<\/a><\/li>\n<\/ul>\n<p>F\u00c3\u00a9licitations au cr\u00c3\u00a9ateur.<\/p>\n<p><a href=\"http:\/\/brosseadomicile.com\/\">Le site<\/a><br \/>\n<a href=\"http:\/\/brosseadomicile.typepad.com\/\">Le blog du cr\u00c3\u00a9ateur<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vu via Techcrunch. Voici un exemple de projet simple et original qui commence \u00c3\u00a0 avoir du succ\u00c3\u00a8s. Le site Brosse \u00c3\u00a0 domicile propose de vous envoyer des brosses \u00c3\u00a0 dents r\u00c3\u00a9guli\u00c3\u00a8rement par la poste pour ne plus \u00c3\u00a0 avoir \u00c3\u00a0 y penser, et \u00c3\u00a9viter de garder la m\u00c3\u00aame pendant un an (alors qu&rsquo;il est recommand\u00c3\u00a9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,15],"tags":[],"_links":{"self":[{"href":"https:\/\/conquerirlemonde.com\/blog\/wp-json\/wp\/v2\/posts\/21"}],"collection":[{"href":"https:\/\/conquerirlemonde.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conquerirlemonde.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conquerirlemonde.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conquerirlemonde.com\/blog\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":0,"href":"https:\/\/conquerirlemonde.com\/blog\/wp-json\/wp\/v2\/posts\/21\/revisions"}],"wp:attachment":[{"href":"https:\/\/conquerirlemonde.com\/blog\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conquerirlemonde.com\/blog\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conquerirlemonde.com\/blog\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}